Hi! I’m Amruta, a reporter, writer, and social media expert. I’ve worked in newsrooms for over 10 years covering culture, art, politics, immigration, and social justice through print, digital, and video journalism.
I’m a graduate of Columbia Journalism School’s Master of Arts program in Art and Culture Criticism. I also hold a diploma in Journalism and Mass Communication from the Xavier Institute of Communications in Mumbai. My previous graduate degree is a Bachelor of Mechanical Engineering from the University of Pune in India.
Social Media
Over the past five years, I’ve worked on designing and implementing social media strategies for publishing news content on platforms such as Facebook, Twitter, Instagram, YouTube, TikTok, and Snapchat. I’ve worked with tools such as EasyLive, OBS, Looker, CrowdTangle, and platform-specific tools such as Meta Studio, to study audience engagement and build social presence. I’ve also created social posts using Adobe tools and published content for individual projects and monitored their audience engagement over various platforms.
Video
I’ve worked as a Video Producer and Community Manager for Brut America and Brut India, the fastest growing video publishers in these respective countries. As a reporter, I produced political stories during general elections, conducted original interviews with newsmakers, and curated video content based on the daily news cycle. As a Community Manager, I tracked video stories from their inception to their publishing. I was a script writer for Curry Western Films, for a documentary about the Indian spice market and trade.
As a features writer, I have been commissioned stories at prominent news outlets such as The Lily by The Washington Post, Vice, Livemint, The Hindu, Scroll.in, India Abroad. I’ve worked as a reporter for the leading Indian newspaper, The Indian Express, writing about art, film, theatre but also politics, crime, and social justice. I was a regular contributor to the paper’s weekly magazine, Eye, where I expanded my work to long form journalism.
Publishing
As a Book Editor, I worked on a now-published book of non fiction essays on immigrant women of the United States. The book, Invincible Women was a passion project of renowned radiologist and author, Dr. Bilha Fish. It is a collection of conversations between the author and 21 American immigrant women. I worked as a research assistant for the project and later came on board as copy editor. I was also involved in the pitching and post publishing of the book along with its marketing and promotion.